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Important Steps to Follow in Creating a Professional Digital Identity for your Job Search Having a professional digital identify is essential in finding new business or employment. Everyone can benefit from having a polished professional digital identity. It is key to advancing in any career. Of course, how you present yourself digitally depending on what type of career advancement you are going for. If you are starting a new business you will need to have a stellar website. A professional should consulted so that you have the best website possible. If you are interested in securing a new job, you can probably build your own website or just post your resume and portfolio. Trying to land an interview is much easier than striking out on your own so it takes a little less effort. However, no matter what your career aspirations are a professional digital identity is important. If your professional digital identity is lacking in credibility spend some time and effort improving it. A healthy professional digital identity will help you get the job you desire. Instead of spending money on business cards, invest in presenting yourself well on the web. People can always get in touch with you on the web. Business cards get lost in the shuffle of day-to-day paper accumulation that most people acquire. Locate all of the social networking sites you can. You can never be too well represented on the web. Of course, people like to shake hands and meet you in person. When circumstances permit, set up lunches or coffee dates to discuss projects or networking opportunities. For entrepreneurs, it is wise to stay well acquainted. The type of business you are in will influence what you have in your portfolio. If you are striving to build an online presence for your own personal business, have plenty of samples on your site. If you business is not one where you have samples to show, have coupons or special offers posted. Create a strong professional digital identity and you will attract more sales. Whether you are networking or building up business for yourself, you need to have a professional digital identity that people can respect. Provide a number of ways for people to get in touch with you and keep your information updated. Do pro bono if necessary. Do some things for free to gain exposure. First impressions have a big influence on what people think about you. In the past people were limited to physical or phone impressions. These days the way that employees first get to know most candidates is through their digital identity. A bad web site or a sloppy portfolio online can ruin your chances of getting a job. Make sure that your professional digital identity is well developed. One of the major mistakes people make when it comes to digital identity is registering for networking and social sites and posting less than favorable pictures and comments. Some employers check MySpace and Facebook to try to get a clear picture of the candidate they are interviewing or deciding whether or not to work with. If your Myspace page is full of pictures of you in your scantly clad bathing suit their decision to hire you or not becomes very easy. Do not use your real name to register for these types of sites. Or if you do, use the site in a professional manner. Set up your Myspace page in an attractive and professional way. Friends will be able to reach you but employers will also view you in a professional manner. A great way to present yourself well digitally is to have your own website. Upload your resume and include information about your work history. Employers will be able to review your work history more extensively making them more inclined to contact you.

Job Hunt Challenges for the Over 50 Crowd If you have just recently lost a job or maybe are not happy with the job you are currently holding, you are going to be on the hunt for a new job. Hunting for new job is never easy, whether it is your first or your tenth job. You know that it takes a good amount of preparation till you might hold another permanent job. But for the older crowd, especially the crowd over fifty, the challenge of finding a new job is even greater. Explore some of the facts why it is more challenging to find a job after 50. Starting out by the age factor, many companies want young and dynamic employees that are open to new and challenging tasks. Many employers believe that a person over 50 is set in his or her ways and therefore not able to tackle the same great tasks that might open up as a young, fresh out of college open minded person. A person over 50 is closer to retirement and might not want to take any risks as a young career fresh from school employee. Risks are sometimes what a company needs to get forward, new ideas, new thinking. Another reason is the salary competition. If you are over 50 and looking for another job, you most likely have a lot of experience in you sector. Experience usually is measured in money and the salary for an experienced person is generally higher than a starter salary. While experience is desired, some companies can just not afford to hire somebody for 10-20 thousand dollars more than they can get the fresh from college employee. If you lost your job, you might accept one of the lower salaries, but while you are in the application process, the human resource person reading your résumé does not have that information about you. Some of the bigger companies get scared by the fact that you are really close to retirement and if there are certain retirement plans and structure in place at a company, they might not want to hire you. You could retire within 10-15 years or less and then the company is stuck with paying you retirement payments. Hiring a younger person instead guarantees them no retirement payments or plans for retirement in general for the next 20-30 years. From the employer’s side, these are great savings for their pocket. Another reason often seen from employers as a reason not to hire a person over 50 is that the person they are hiring might be more prone to sickness and take more sick days than a young person. Why would they think that? Statistics have shown them that the tendency for time off due to sickness is greater for people crossing the age threshold of 50 years versus younger people. Be honest, being over 50 means for most people more aches and pains all over the body. You are more tired and get exhausted quicker. So if you do get a chance to go to an interview when looking for a new job, you need to make the best out of it. Besides all the factors mentioned above, a person that is over 50 and is looking for a job can be a great addition to any company and you need to make sure that you let your interviewer know that. An interview is a great challenge and can be mastered quite well if keeping these thoughts that employers have in mind. Emphasize the fact that you do bring experience and connections. Let them know that if they hire you, they get a person that at least is settled in life. You have had all your children, or did not want any, but at least you will not be missing because of pregnancy, birth of a child, and sickness of a young child or similar events.

Continuing Education Key to Being a Better Employee Employers now recognize the importance of continuing education for employees. Over the past few years, more and more employers have begun to offer tuition reimbursement and continuing education classes to their employees. While this was once thought of as an excessive expensive, it is now understood that continuing education benefits the company as much or more as it does the employee. The job market is becoming more and more competitive everyday. Only the best employees are getting jobs in certain sectors. That means that your skills need to be sharp in order for you to remain valuable to your company. This is where continuing education comes into play. No matter what type of job you have, just about all companies are investing in continuing education. The reasons why are simple. Even though the company may spend a good deal of money on continuing education for their employees, they see an even larger return. By having employees that are on the top of their game, the company will be more productive as a whole. Thus the company will make more money. With that in mind, it is very important that employees always take advantage of continuing education classes when they can. You will be able to stay on top of whatever new trends are coming up and possibly acquire skills that will allow you to move up in the company. By taking continuing education classes, you will become more productive. Studies have found that employees that continue to have their skills refreshed and renewed are more productive on the job. This is a perk for both employees and their employers. You will be able to finish more work in less time and with more understanding. Thus making your time at work easier. If you are not sold on the idea of continuing education, think of it this way. Your employer is paying for it. It is a perk of your job that you should take full advantage of. If you are working towards acquiring skills that will lead you to a promotion or an entirely new job, you are doing something to better yourself. And, it is costing you less, or nothing at all. The best companies to work for in the country have great training programs. This is no coincidence. These companies, which also make a ton of money spend thousands of dollars training their employees so that they can go out and make the company the most money possible. Less successful companies have begun to follow suit. No matter what type of job you have, there are continuing education programs that can help enhance your job experience. Continuing education is a great way to break out of a rut. If you are eager to change jobs or get a promotion, you will fair much better in the job market if you do some continuing education. Use whatever means your company offers to better yourself and become more marketable. The type of continuing education you choose depends on your career goals. It is always helpful to have an advanced degree in a certain field. If tuition reimbursement for graduate school is an option, take it. Having a Master’s or PHD will help you become an expert in your field of study. If your job has company continuing education, take them up on it., Even if a promotion is not exactly what you are looking for, being cross trained is always a good idea. Gain as much in the way of knowledge and skills as you can. When you move on to your next job those skills will look great on your resume.